What’s the problem?

Why do most tokens go to zero?
The vast majority of DeFi projects that we see were created during the hype of the bull run. With so much new money pouring out, utility and sustainability went out the window. Prices were up only and it was fun while it lasted. Investors were rewarded in the form of hyper inflationary farm tokens that have no utility.
Therefore, this model is not sustainable. As soon as the new money dries up the project is revealed to have no business model, no utility, and ultimately no future. You become exit liquidity and are left wondering what went wrong.
So much inflation plus no business model or way to create revenue means that investors are in a race to get out. Those who got in early can claim and dump their tokens, but everyone else becomes exit liquidity, and the project ultimately dies.